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Expert SEO Services - Get to the top of Google, naturally
According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do users find their way through all of these sites? The answer is search engines.
The major search engines are Google, Yahoo!, and MSN (Bing). 90% of people use the internet. Google accounts for 72% of all search traffic. Millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed on these search egines. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of target traffic they can send to your site.
Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing (SEO or Search Engine Optimization) is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic and more qualified leads. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results (left hand side) rather than the paid links section.
Search marketing delivers ongoing ROI
Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search marketing. WSI Consultants are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.
Mend the holes in your copy
Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.