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WSI Pro Marketing Blog

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making the internet work for your business.  More leads,
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Phone Call Tracking by Keyword in Google Analytics for Organic Traffic

By: Joseph Coupal - Friday, April 16, 2010

A colleague asked recently: 

"We need a solution to track which keywords (Organic or PPC) are generating phone calls. This service also needs to record phone calls and it needs to integrate into Google Analytics conversion tracking. What solutions have people used to track which keywords (Organic or PPC) generate the most phone calls?."

It seems like a tough question but it's not, really.

WSI Pro Marketing has about 40 client using telephone lead tracking to monitor organic phone leads, that is, telephone leads generated from the company website. It's an amazing service and honestly, it's something our clients truly understand amongst all the other reports and data they receive. You need to have at least a WSI Voice Marketer Gold account in order to connect to Google Analytics.  Tracking phone calls and standard phone call routing options are enough for most clients so we normally don't use the Gold plan; thus, most of our accounts are Silver.

One thing to be cautious of is that you will need a Google Analytics expert to set up filtering as the calls tracked  register as a visit and a bounce; thus, skewing visitor data if combined together. This is a good idea anyways becasue it allows segmentation of data points.  

For more information you can contact WSI Pro Marketing and a digital marketing consultant will be happy to explain the service and technology.


Telephone Lead Tracking, a critical measurement tool for business

By: Joseph Coupal - Saturday, January 23, 2010

If you are a business owner, you're probably marketing yourself somehow.  Whether it be through direct mail, Yellow Pages, or the internet you have to be out there to be found.  But which method is giving you the greatest return on investment?  Are you measuring the number of phone calls you are receiving from those marketing sources and comparing them to each other?  It's quite likely that you aren't measuring ANY phone calls as this is a burgeoning technology that few business owners are using.  This is shocking considering how inexpensive it is.

Some of our savvy clients are using phone lead tracking on all of their marketing methods. For example:  a Smithfield VA Insurance Agent is not only using WSI Voice Marketer on his website, he's also using it for direct mail, phone books, and flyers.  Another client who operates 20 assisted living facilities in Virginia, North Carolina, South Carolina, and Tennessee uses a unique call tracking number on each of its locations pages to independently track and measure leads to those facilities.

WSI Voice Marketer is the tool we use to give keen insight into this important measure of success.  It's powered by Ifbyphone.  Check out Ifbyphone's YouTube video, which does a pretty good job of explaining this.

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