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WSI Pro Marketing Blog

Check back often to get the latest tips and strategies on
making the internet work for your business.  More leads,
More Sales ...


The Social Media Fun Run: Virtually Any Business Can Do It

By: Darren Kincaid - Sunday, September 19, 2010

“Fun” and “run” have never belonged in the same sentence, as far as I’m concerned.  I just shake my head when I see a “Fun Run” advertised.  For me, running is daunting and that first mile can be brutal. But runners will tell you that if you gut it out and focus on technique, you will overcome the initial pain and find that it is actually replaced by pleasure.  I find this analogous to Social Media Marketing.  You may have attended a seminar in which you were told that you are missing out on a significant opportunity if you don’t jump on the Social Media bandwagon today.  But that first mile is overwhelming.  Where do I start?  What should I focus my time on?  How does all this socializing turn into business? Over 98% of every blog that’s been started has been abandoned for this very reason.  Facebook and Twitter pages suffer the same fate. Business owners need a social media running partner and that’s where WSI comes in.

Taking advantage of social media to maximize business results doesn’t necessarily mean you have to spend all day Tweeting or catching up on Facebook.  In fact, we find that 95% of our clients do not have the time to blog on a regular basis, much less spend time on Twitter or LinkedIn.  Over the last 2 years, we have developed a social media formula that places the onus on WSI, the social media experts, to do the heavy lifting while the business owner addresses social media from the 10,000-foot level.  One way we do this is through Social Media Optimization (SMO). SMO involves using a network of social bookmarking and social news portals like Digg, Delicious, StumbleUpon, and others to post content and links about the business in an effort to drive people and search engines back to the business website.  We also use blogging to turn the company website into an information resource through a strategy we call Content Marketing. At least weekly, we write and post articles on the site blog and then immediately syndicate the content to approximately 100,000 potential visitors. Search engines pick up and index this information very quickly make it possible to be found in regular searches, driving in even more traffic.

The results have been staggering.  Many of our clients enjoy a dramatic lift in traffic to their sites.  Additionally, they see a linear increase in leads and sales from the site.  By gutting out the first mile of a consistent and calculated social media plan, businesses are able to outpace their competitors and enjoy the rewards of competing in the social media race.  With WSI as their running partner, it just might be a “Fun Run” after all.


Blogs and Syndication: Why They Are Important

By: Darren Kincaid - Thursday, July 15, 2010

Writing a blog about your website is a key factor in generating the greatest amount of traffic to your site possible. With so many social media outlooks, it is very easy to have your blog posted and have thousands of people see it. Word of mouth travels fast and the same could not be truer on the internet. Syndication will become your greatest ally in promoting your website. Here are the steps that we here at WSI take to help your site generate as much traffic as possible:

  • First the blog is actually written about the website, such as what the products offer, or about the company itself.
  • We then add back links to the interior pages in the site are hyperlinked to key words or phrases, which in turn provide value to other pages of the site.
  • The blog is posted through the most popular social media outlooks around such as:
   Stumble Upon

  • This is what is called syndication and in doing this it ensures the page gets the greatest amount of penetration in the internet.
  • Through content syndication you will increase brand awareness, improve rankings in the SEO, and generate more traffic your site
  • The result of this is that your increased traffic will be more qualified and more targeted, which will eventually convert into sales and high-quality inbound links that lead to other pages on your website.


Tidewater Custom Modular Homes receives an Internet facelift

By: Joseph Coupal - Saturday, May 29, 2010

Our long-time friends, Tidewater Custom Modular Homes of Carrollton Virginia, has just received an Internet facelift and a social media shot in the arm.  Last week WSI Pro Marketing relaunched on the WSI eFusion web business platform. The timing for new site couldn't have been better.

In the highly competitive Internet landscape, most businesses need a refreshed look and feel after about 2 years, along with a complete reassessment of how well business objectives are being met.  WSI launched TC Modular Homes' former site 2 years ago with its Business Edge platform, and while it performed extremely well, it was time to make some fundamental changes in conversion architecture and flow.  In essence, a redesign was necessary to make all the required changes.

Since eFusion is our preferred platform because of its power, marketing, and ease of use, it was a no-brainer upgrading our Modular Homes VA client to this technology.  In addition to a new look and feel, we implemented the following:

The client could be happier.  "I love it!" exclaimed TC Modular Homes VP Tammy Glover during the initial site review.  The changes have made an immediate impact.  Site traffic has already spiked and the Web leads have followed suit.

WSI Pro Marketing wishes our friends at TC Modular Homes continued success.


Is Hiring A Search Engine Marketing (SEM) Expert Necessary?

By: Joseph Coupal - Monday, December 07, 2009

Every item or part of a comprehensive search engine marketing solution can be learned by anyone willing to spend the time to do so. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine's organic rankings change constantly (hundreds of times per year). The major PPC platforms go through what seems like an endless string of revolutions. Social media sites are still in their infancy and as they become more mature, so will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time and dedication.

An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click, PPC, advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to complement the rest of your search engine marketing solution. Even though you could launch these strategies yourself, do you have the time to learn and apply them?

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