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Is Hiring A Search Engine Marketing (SEM) Expert Necessary?

- Monday, December 07, 2009

Every item or part of a comprehensive search engine marketing solution can be learned by anyone willing to spend the time to do so. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine's organic rankings change constantly (hundreds of times per year). The major PPC platforms go through what seems like an endless string of revolutions. Social media sites are still in their infancy and as they become more mature, so will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time and dedication.

An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click, PPC, advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to complement the rest of your search engine marketing solution. Even though you could launch these strategies yourself, do you have the time to learn and apply them?

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