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Main Features of the WSI eFusion Technology - Web Solutions
The WSI eFusion Online Business Console All-in-One solution is made up of many stable and continuously improved modules that meet the requirements of most businesses.
WSI eFusion Platform Features
Main Features of Web Hosting & Content Management
- Use InContext Editing to edit your web pages on the fly
- Use FTP to manage your website just like you would with any other web hosting
- Integrated customer database that grows as customers inquire or interact with your website
- Make any type of content secure
- Share and syndicate any type of content using RSS
- Build communities using forums, blogs and collect customer comments on any type of content
- SEO integration into Google, Yahoo and Bing
- Sophisticated ready-to-go reporting, no need to add any code to your web pages
Publish any type of Content
- Announcements, FAQs, Literature
- Set Release and Expiry dates on your content
- Make any type of content secure
- Share and syndicate any type of content using RSS
- Create micro-communities by allowing customers to comment on any type of content
- Create your own type of searchable content using Web Apps (All-in-One solution only)
- Create re-usable content snippets which you can use anywhere
Integrated Customer Database
- Grow your customer databased every time your customers inquire or interact with your website
- Keep a history of all past customer inquiries
- Allow customers to view their past inquiries via secure "member only" areas
- Allow customers to keep their details updated via secure "member only" areas
- View on a per customer basis details on every action they've taken on your site
- Customize and extend the Customer Database to suit your business (All-in-One solution only)
Manage your Website and Web Pages
- Use InContext Editing to edit your website on the fly
- Use a Microsoft Word like WYSIWYG editor to edit web pages
- Use Module Manager to add business functionality without any programming
- Make web pages secure
- Archiving & Rollback for every web page and template
- Automatically creates a working copy of web page until you publish
- Apply content approval rules to any web page or template
- Use templates to create a consistent look and feel
- Use FTP to upload and download web pages
- Work directly inside Dreamweaver using our Triangle plug-in
RSS
- Create an unlimited number of RSS channels
- Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
- Set update frequency of your RSS channels
- Reports on RSS usage and items selected from within a feed
Secure "Member Only" Areas
- Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
- Manage your customers' access to any secure area
- Set expiry date for customer access to any secure area
- Easily email login details to every customer in a secure area
- Report on customer logins to each secure area
Website Reporting
- Comprehensive reporting without having to add a single line of code to your web pages
- Geo-location reporting. See a map of the world world.
- Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
- Detailed reporting on every type of content
- Search engine reporting, e.g. search phrases, when your site has been indexed and more
- Sophisticated customer reporting framework.
- Filter on any system or custom field
- Save any report and run later
- Export any report to Microsoft Excel for further analysis
Web Form Builder
- Build customer inquiry web forms without any programming
- Add any number of custom fields to your web form to suit your business
- Automatically captures and populates every inquiry in your customer database
- Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
- Report on web form submissions including custom fields and easily export to Microsoft Excel
- Allow customers to upload files within web forms
- Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
- Allow refer-a-friend functionality within web forms
- Add Image Verification to web forms to stop spam submissions by bots
- Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
- Automatically subscribe customer to a Secure Zone upon submission of a web form
- Easily add web form to any web page hosted at GB or elsewhere
- Customize the landing page customers see after submitting an inquiry
- Customize auto responder email sent to customers after they make an inquiry
Build Communities with Forums
- Create any number of forums
- Set moderation level on new customer posts
- Customers can subscribe to any thread and be notified when new posts are added
- Make any forum secure
- Set release and expiry date on your forms
- Reporting on forum usage
- Easy to use administrative interface for managing threads and posts
- Limitless customizability of forums
Amplify your voice with a Blog
- Full blogging platform
- Customers can leave comments on any blog post
- Approve all incoming trackbacks
- Trackbacks to any other blog
- Permalink
- Set release dates for blog entries
- Tagging and Tag cloud module
- Blog calendar module
- Recent blog post module
- Blog post by month module
- Report on blog post readership
- Integrated RSS channel for each blog
- Make your blog secure
- Limitless customizability of blogs
- Ability to import WordPress or TypePad blog
Photo Galleries
- Create any number of photo galleries
- Easily add a photo gallery to any web page
- Add a description to any photo
- Customize layout and appearance of photo galleries
Ad Rotators
- Create any number of ad rotators
- Rotate images, HTML snippets or Flash objects
- Report on number of impressions, click-thrus for any period
Meta Data
- Built-in meta data framework
- Create your own meta data tags and easily add them to any web page
Email Marketing Features
Main Features of Email Marketing
- Choose over 200+ design templates
- One-off and loyalty based campaigns
- For the first time go beyond open rates and bounces reporting and see what actions customer take
- Integrated customer database that grows as customers subscribe or interact with your website
- Use the Customer Report Generator to dice and slice your customer database for better targeting and results
- Systems to increase email deliverability and reducing spam
Email Marketing
- Send One-Off Emails
- Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
- Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
- Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
- HTML or Text Emails (HTML emails contain text version also)
- Send a campaign to any customer group or your entire customer database
- Preview your campaigns by emailing it to yourself or any one else before finalizing
Integrated Customer Database
- Grow your customer databased every time your customers subscribe or interact with your website
- Centrally manage your customer's campaign subscriptions
- A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
- Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
- Customize and extend the Customer Database to suit your business (All-in-One solution only)
Lists
- Create unlimited number of lists for better targeting and results
- Use customer report generator to dice and slice your customer database
- Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
- Customize the landing page customers see after subscribing to your list
- Customize auto responder email sent to new subscribers after they subscribe
- Double opt-in mechanism
- Be notified via email every time a customer subscribes to a list
Email Marketing Reporting
- Track Open Rate of HTML emails
- Track Links clicked and most popular links (available for both HTML and Text formatted emails)
- For the first time track customer Actions e.g. customer made a purchase, customer made an inquiry and so forth (All-in-One solution only)
- Track bounce rates
- Track customer unsubscriptions from your campaigns
- Live Feed
- Sophisticated customer reporting framework
- Filter on any system or custom field
- Save any report and run later
- Export any report to Microsoft Excel for further analysis
Email Deliverability & Spam Control
- Double Opt-In mechanism
- Unsubscribe link on all newsletters
- From email address verification
Lead Management Features
Main Features of Lead Management
- Build any number of customer inquiry web form without any programming
- Easily add your web forms to a web page hosted at Online Business Console or any other hosting company
- Use customizable business workflows to setup notifications via email or SMS when customers inquire
- Use the Customer Report Generator to dice and slice your customer database
Integrated Customer Database
- Grow your customer databased every time your customers inquire or interact with your website
- Keep a history of all past customer inquiries
- Allow customers to view their past inquiries via secure "member only" areas (All-in-One solution only)
- Allow customers to keep their details updated via secure "member only" areas (All-in-One solution only)
- View on a per customer basis details on every action they've taken on your site
- Customize and extend the Customer Database to suit your business (All-in-One solution only)
Web Form Builder
- Build customer inquiry web forms without any programming
- Add any number of custom fields to your web form to suit your business
- Automatically captures and populates every inquiry in your customer database
- Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
- Report on web form submissions including custom fields and easily export to Microsoft Excel
- Allow customers to upload files within web forms
- Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
- Allow refer-a-friend functionality within web forms
- Add Image Verification to web forms to stop spam submissions by bots
- Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
- Automatically subscribe customer to a Secure Zone upon submission of a web form
- Easily add web form to any web page hosted at GB or elsewhere
- Customize the landing page customers see after submitting an inquiry
- Customize auto responder email sent to customers after they make an inquiry
Lead Management Reporting
- Sophisticated customer reporting framework.
- Filter on any system or custom field
- Save any report and run later
- Export any report to Microsoft Excel for further analysis
Features Exclusive to All-in-One Solution
Web Apps
- A framework to create any type of content, e.g. job listings, real-estate listing, a car Catalog etc using a point-n-click approach
- Create any number of web apps (web applications)
- Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
- Allow customers to search within any web app on your site. The system will generate a search form that matches the schema of your web app.
- Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do.
- Make any web app item secure
- Easily share and syndicate any web app items using RSS
- Allow customers to submit comments on any web app item
- Report on web apps and drill down to see item usage
- For faster management use Import feature to manage your entire web app Catalog of items from a single Excel file
Bookings
- Allow customers to book into events
- Automatically manage capacity
- Use inbuilt follow-ups framework to remind attendees of upcoming events
- Collect payments with bookings
- Customize the landing page customers see after booking
- Customize auto responder email sent to customers after they make a booking
- Sophisticated customer report generator to allow to generate and save booking-related reports
POP Email
- POP3 email. Use with Outlook, Thunderbird or any other popular email program
- Web mail interface
- Unlimited Aliases for each mailbox
- Catch-all address
- Out of Office Auto Responder
- Mail Forwarding
Other Features
SEO
- Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
- Search engine feed also includes every Catalogs and products (eCommerce only)
- Search Engine Friendly URLs. Catalog and product names used in URLs to maximize search engine friendliness (eCommerce only)
Accessibility
- Web-based Admin
- FTP
- Import / Export options
- Work directly inside Dreamweaver using our Triangle plug-in
- Extensive Web Services framework
Administrative Tools
- Easily add and manage Users and Roles
- Customize granular permission levels for a role
- Create your corporate taxonomy and assign content to various categories for easier publishing
- Customize and extend the Customer Database to suit your business (All-in-One solution only)
Business Workflow Engine
- Create and Build Business Workflows to automate follow-up
- Create single or multi-step workflows
- Be notified via Email or SMS
- Set SLA's (Service Level Agreements)
- Set duration and reminders for every step of the workflow
- Set escalation rules
- Setup 3rd party notifications to notify customers as you internally progress through a workflow
- Apply workflows to customer inquiries, orders, bookings as well as for content approval
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