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Apr
07

New Walk-In Tubs Site Launch Achieves 9.5 percent Conversion Rate in Just 9 Days

By: Darren Kincaid - Wednesday, April 07, 2010

WSI Pro Marketing is pleased to announce the launch of its newest site, www.WalkinTub.com.  The website is proudly owned by DCE bathing Systems, Inc. out of Roanoke, Texas.  The client, who is the general manager of Tote® Systems International, another website we manage, came to us late last year with the former site, which was on a dated .asp platform.  His goal was simple:  make WalkinTub.com as successful as ToteSystems.com. 

We immediately got to work on the old site, optimizing each page for both on- and off-page factors.  Traffic rapidly grew and more than doubled in 3 months, but it was soon clear that the in spite of the increased traffic, conversions were suffering.  We then decided to move them over to our eFusion Web development platform.  eFusion provides us the ability to apply a highly customized web design to world class web software -- a marriage made in Heaven.

In addition to vastly improving the conversion architecure, we included phone call tracking and lead capture technologies which made it much easier to determine the effectiveness of the new internet marketing platform.  We also ramped up their social media presence by adding a Walk-In Tub blog and turbo charging its effectiveness with our Rapid Inclusion blog syndication process.

The results are impressive.  In just 9 days, the site has already generated 19 contact form inquires and 12 telephone leads.  That's a 9.5% conversion rate for every unique visitor.

WSI Pro Marketing is justifiably proud of this accomplishment, and we are determined to help DCE Bathing Systems, Inc. compete and win in a tough market with its much larger competitors.


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