Occasionally, we run across new clients with malicious script embedded within the code of their website. For example, one of these clients is a pet store in Somerset NJ, whose site was developed several years ago by another comapny. Our first step in working on a site that wasn't designed and developed by WSI is to analyze the site code for problems, issues, and current SEO. In doing so, we found that someone had hacked into the site and embedded over 200 links and cloaked keywords into the code.
We immediately went to work and cleaned up the code before we applied our Organic Search Engine Marketing techniques. We patched the holes in the code and now monitor it frequently to ensure hackers don't get into again.
We don't know why hackers and so-called black hat internet marketers continue to use this technique but Google won't stand for it. If you get caught doing it, you're going to be in big trouble with the King of the Internet. Here's what Google's Matt Cutts has to say about it.
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