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WSI Pro Marketing Blog

Check back often to get the latest tips and strategies on
making the internet work for your business.  More leads,
More Sales ...


Aug
13

Posting blogs: Eliminate commas, colons, semicolons, and exclamation points in eFusion!

By: Darren Kincaid - Friday, August 13, 2010

One of the things we've learned about blogging, syndicating blog posts, and WSI eFusion in general is that having punctuation in URLs other than dashes and underscores is generally a bad idea.  Where does the punctuation come from?  The blog Title is the culprit. In blogging platforms like WordPress, URLs are automatically stripped of punctuation but in eFusion, the punctuation has to be edited out.  Fortunately, this is very easy to do in eFusion as you'll see in the video below:


Jul
15

Blogs and Syndication: Why They Are Important

By: Darren Kincaid - Thursday, July 15, 2010

Writing a blog about your website is a key factor in generating the greatest amount of traffic to your site possible. With so many social media outlooks, it is very easy to have your blog posted and have thousands of people see it. Word of mouth travels fast and the same could not be truer on the internet. Syndication will become your greatest ally in promoting your website. Here are the steps that we here at WSI take to help your site generate as much traffic as possible:

  • First the blog is actually written about the website, such as what the products offer, or about the company itself.
  • We then add back links to the interior pages in the site are hyperlinked to key words or phrases, which in turn provide value to other pages of the site.
  • The blog is posted through the most popular social media outlooks around such as:
   Twitter
   Facebook
   Digg
   Stumble Upon

               Ping-o-Matic
  • This is what is called syndication and in doing this it ensures the page gets the greatest amount of penetration in the internet.
  • Through content syndication you will increase brand awareness, improve rankings in the SEO, and generate more traffic your site
  • The result of this is that your increased traffic will be more qualified and more targeted, which will eventually convert into sales and high-quality inbound links that lead to other pages on your website.


May
29

Tidewater Custom Modular Homes receives an Internet facelift

By: Joseph Coupal - Saturday, May 29, 2010

Our long-time friends, Tidewater Custom Modular Homes of Carrollton Virginia, has just received an Internet facelift and a social media shot in the arm.  Last week WSI Pro Marketing relaunched http://tcmodularhomes.com on the WSI eFusion web business platform. The timing for new site couldn't have been better.

In the highly competitive Internet landscape, most businesses need a refreshed look and feel after about 2 years, along with a complete reassessment of how well business objectives are being met.  WSI launched TC Modular Homes' former site 2 years ago with its Business Edge platform, and while it performed extremely well, it was time to make some fundamental changes in conversion architecture and flow.  In essence, a redesign was necessary to make all the required changes.

Since eFusion is our preferred platform because of its power, marketing, and ease of use, it was a no-brainer upgrading our Modular Homes VA client to this technology.  In addition to a new look and feel, we implemented the following:

The client could be happier.  "I love it!" exclaimed TC Modular Homes VP Tammy Glover during the initial site review.  The changes have made an immediate impact.  Site traffic has already spiked and the Web leads have followed suit.

WSI Pro Marketing wishes our friends at TC Modular Homes continued success.


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