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WSI Pro Marketing Blog

Check back often to get the latest tips and strategies on
making the internet work for your business.  More leads,
More Sales ...


Apr
16

Phone Call Tracking by Keyword in Google Analytics for Organic Traffic

By: Joseph Coupal - Friday, April 16, 2010

A colleague asked recently: 

"We need a solution to track which keywords (Organic or PPC) are generating phone calls. This service also needs to record phone calls and it needs to integrate into Google Analytics conversion tracking. What solutions have people used to track which keywords (Organic or PPC) generate the most phone calls?."

It seems like a tough question but it's not, really.

WSI Pro Marketing has about 40 client using telephone lead tracking to monitor organic phone leads, that is, telephone leads generated from the company website. It's an amazing service and honestly, it's something our clients truly understand amongst all the other reports and data they receive. You need to have at least a WSI Voice Marketer Gold account in order to connect to Google Analytics.  Tracking phone calls and standard phone call routing options are enough for most clients so we normally don't use the Gold plan; thus, most of our accounts are Silver.

One thing to be cautious of is that you will need a Google Analytics expert to set up filtering as the calls tracked  register as a visit and a bounce; thus, skewing visitor data if combined together. This is a good idea anyways becasue it allows segmentation of data points.  

For more information you can contact WSI Pro Marketing and a digital marketing consultant will be happy to explain the service and technology.


Apr
07

New Walk-In Tubs Site Launch Achieves 9.5 percent Conversion Rate in Just 9 Days

By: Darren Kincaid - Wednesday, April 07, 2010

WSI Pro Marketing is pleased to announce the launch of its newest site, www.WalkinTub.com.  The website is proudly owned by DCE bathing Systems, Inc. out of Roanoke, Texas.  The client, who is the general manager of Tote® Systems International, another website we manage, came to us late last year with the former site, which was on a dated .asp platform.  His goal was simple:  make WalkinTub.com as successful as ToteSystems.com. 

We immediately got to work on the old site, optimizing each page for both on- and off-page factors.  Traffic rapidly grew and more than doubled in 3 months, but it was soon clear that the in spite of the increased traffic, conversions were suffering.  We then decided to move them over to our eFusion Web development platform.  eFusion provides us the ability to apply a highly customized web design to world class web software -- a marriage made in Heaven.

In addition to vastly improving the conversion architecure, we included phone call tracking and lead capture technologies which made it much easier to determine the effectiveness of the new internet marketing platform.  We also ramped up their social media presence by adding a Walk-In Tub blog and turbo charging its effectiveness with our Rapid Inclusion blog syndication process.

The results are impressive.  In just 9 days, the site has already generated 19 contact form inquires and 12 telephone leads.  That's a 9.5% conversion rate for every unique visitor.

WSI Pro Marketing is justifiably proud of this accomplishment, and we are determined to help DCE Bathing Systems, Inc. compete and win in a tough market with its much larger competitors.


Feb
27

Launched new Fireplace Showcase Site

By: Darren Kincaid - Saturday, February 27, 2010
The Fireplace Showcase, home of the area's largest fireplace and stove showroom, and umatched product selection, offers more than 20 years of experience in helping you select the right stove or insert for your home, whether its pellet, wood or gas burning. FPS offers many different models from a variety of high quality, cost competitive manufacturers  such as Quadra-Fire, Napoleon, Vermont Castings, Dutchwest and Monessen.  The new site is built using WSI eFusion online software solution technology.  Check it out now!

Feb
22

Launched new SHAPE Store eCommerce Site

By: Joseph Coupal - Monday, February 22, 2010
By purchasing this home fitness equipment–developed in collaboration with SHAPE’s editors–you’ve taken an important step toward getting your best body ever! Sculpted arms, flat abs, a firm butt–whatever you want you can achieve. It just takes commitment and the right tools. We recommend you do at least 30 minutes of cardio on most days, in addition to your strength training. It seems like a lot but you can break it up into short segments throughout the day; you don’t have to do it all at once. And when you’re sculpting, my advice: Just keep at it. You’ll see amazing results in no time.

Feb
20

Analytics are not an Audit but Leads Are

By: Darren Kincaid - Saturday, February 20, 2010

I read a whitepaper the other day titled Analytics Are Not An Audit.  At first glance, it appeared the angle was trying to blast those who specialize in statistical analysis of web analytics.  But then the golden gem at the conclusion:

Don't get hung up on the basic traffic numbers. The true power of web analytics comes into play when you begin doing A/B testing, multivariate testing, visitor segmentation, search engine marketing performance tracking and tuning, search engine optimization, etc.  

Web analytics can be used in a variety of different ways.

TACTICAL:  Daily/weekly dips & spikes pique our interest because it allows us to see the direct effectiveness at driving traffic through marketing campaigns like email marketing, blogging, and social media activities

STRATEGIC:  We also use the web analytics tools to understand the effectiveness of the overall marketing campaign and strategy over time.  After all, 100,000 visitors per month would mean nothing if you never received a contact form submission. 

CONVERSIONS:  It’s all about the leads and understanding how the marketing mix is leading to more of them.  The web analytics is our only way of truly understanding how it all interplays. 

 


Feb
05

Launched new site for Bistro 9 Restaurant

By: Darren Kincaid - Friday, February 05, 2010
Bistro 9 is a neighborhood restaurant specializing in modern Italian and contemporary American cuisine. Since October 2009, Bistro 9 has been delighting guests with an unparalleled experience at an affordable price. Our friendly service, inviting decor, and convenient location make Bistro 9 a wonderful place to enjoy a delicious meal in the company of friends.

Jan
29

Use Twiends to grow your Twitter following

By: Joseph Coupal - Friday, January 29, 2010
Cool service for those looking to grow their twitter following called twiends .  You can also match up your following and followers lists with this application.  You can batch process or select actions on followers one at a time.  The whole program is run on a credit basis.  Check it out at http://twiends.com?i=jcoupal.

Jan
23

Telephone Lead Tracking, a critical measurement tool for business

By: Joseph Coupal - Saturday, January 23, 2010

If you are a business owner, you're probably marketing yourself somehow.  Whether it be through direct mail, Yellow Pages, or the internet you have to be out there to be found.  But which method is giving you the greatest return on investment?  Are you measuring the number of phone calls you are receiving from those marketing sources and comparing them to each other?  It's quite likely that you aren't measuring ANY phone calls as this is a burgeoning technology that few business owners are using.  This is shocking considering how inexpensive it is.

Some of our savvy clients are using phone lead tracking on all of their marketing methods. For example:  a Smithfield VA Insurance Agent is not only using WSI Voice Marketer on his website, he's also using it for direct mail, phone books, and flyers.  Another client who operates 20 assisted living facilities in Virginia, North Carolina, South Carolina, and Tennessee uses a unique call tracking number on each of its locations pages to independently track and measure leads to those facilities.

WSI Voice Marketer is the tool we use to give keen insight into this important measure of success.  It's powered by Ifbyphone.  Check out Ifbyphone's YouTube video, which does a pretty good job of explaining this.


Jan
08

Just Launched New site for Model Nikki Hawks

By: Darren Kincaid - Friday, January 08, 2010

Personal Trainer & Model in Atlanta, GA - Nikki Hawks

Nikki has extensive experience in front of the camera and on the runway. Beyond beauty, Nikki's dynamic yet genuine personality leads her to represent clients in the public arena as well as in print. Nikki has a comprehensive knowledge of health promotion and wellness due to previous endeavors and education.

Nikki lives in Atlanta, GA. She is a mother of two, a model, personal trainer, and an accomplished athlete.  Nikki is the wife of my very good friend Mike Lasini who helped fund our business when we firststarted.


Jan
05

WSI is Still #1 10 Years Running

By: Darren Kincaid - Tuesday, January 05, 2010

It's official.  WSI is still #1 , 10 years running.

Entrepreneur Magazine, an industry leading publication in the franchising industry, recently released its 2010 Franchise 500 listing. For the 10th year in a row, WSI, the world's leading Internet marketing franchise, earns a place in Entrepreneur Magazine's Franchise 500 listing, claiming the #1 spot in the category of Internet Services. Also, WSI was ranked #13 in the Top Home Based Franchises and #49 in America's Top Global Franchises. The January 2010 issue of Entrepreneur Magazine also lists WSI in the 56th spot in the overall 500 listing. Read the press release: http://www.pr.com/press-release/202564

WSI Pro Marketing is very proud to be part of such a successful business franchise. It's the collective shared strength and knowledge of our network that makes it possible to stay on top of emerging digital marketing trends and to be at the forefront of the latest internet marketing techniques. We're looking forward to a banner 2010, one which strengthens the partnerships we have with our clients and continues to improve the success of their busnesses.


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