"We need a solution to track which keywords (Organic
generating phone calls. This service also needs to record phone calls
and it needs to integrate into Google Analytics
What solutions have people used to track which keywords (Organic
or PPC) generate the most phone calls?."
It seems like a tough question but it's not, really.
WSI Pro Marketing has about 40 client using telephone lead
tracking to monitor
organic phone leads, that is, telephone leads generated from the company
website. It's an amazing service and honestly, it's something our
clients truly understand amongst all the other reports and data they
You need to have at least a WSI Voice
Marketer Gold account in order to connect to Google Analytics.
phone calls and standard phone call routing options are enough for most
clients so we normally don't use the Gold plan; thus, most of our
accounts are Silver.
One thing to be cautious of is that
you will need a Google Analytics expert to set up filtering as the calls
tracked register as a visit and a bounce; thus, skewing visitor data
if combined together. This is a good idea anyways becasue it allows
segmentation of data points.
For more information you can contact WSI Pro
Marketing and a digital marketing consultant will be happy to
explain the service and technology.
WSI Pro Marketing is pleased to announce the launch of its newest
The website is proudly owned by DCE bathing Systems, Inc. out of
Roanoke, Texas. The client, who is the general manager of Tote® Systems
International, another website we manage, came to us late
last year with the former site, which was on a dated .asp platform. His
goal was simple: make WalkinTub.com as successful as ToteSystems.com.
We immediately got to work on the old site, optimizing each page for
both on- and off-page factors. Traffic rapidly grew and more than
doubled in 3 months, but it was soon clear that the in spite of the
increased traffic, conversions were suffering. We then decided to move
them over to our eFusion Web development platform.
eFusion provides us the ability to apply a highly customized web design
to world class web software -- a marriage made in Heaven.
In addition to vastly improving the conversion architecure, we
included phone call tracking and lead
capture technologies which made it much easier to determine the
effectiveness of the new internet marketing platform. We also ramped up
their social media presence by adding a Walk-In
Tub blog and turbo charging its effectiveness with our Rapid
Inclusion blog syndication process.
The results are impressive. In just 9 days, the site has already
generated 19 contact form inquires and 12 telephone leads. That's a
9.5% conversion rate for every unique visitor.
Showcase, home of the area's largest fireplace
and stove showroom, and umatched product selection, offers more than 20
years of experience in helping you select the right stove or insert for
your home, whether its pellet, wood
or gas burning. FPS
offers many different models from a variety of high quality, cost
competitive manufacturers such as Quadra-Fire, Napoleon, Vermont
Dutchwest and Monessen. The new site is built using WSI eFusion online
software solution technology. Check it out now!
By purchasing this home
fitness equipment–developed in collaboration with SHAPE’s
editors–you’ve taken an important step toward getting your best body
ever! Sculpted arms, flat abs, a firm butt–whatever you want you can
achieve. It just takes commitment and the right tools. We recommend you
do at least 30 minutes of cardio on most days, in addition to your
strength training. It seems like a lot but you can break it up into
short segments throughout the day; you don’t have to do it all at once.
And when you’re sculpting, my advice: Just keep at it. You’ll see
amazing results in no time.
I read a whitepaper the other day titled Analytics Are Not An
Audit. At first glance, it appeared the angle was trying
to blast those who specialize in statistical analysis of web analytics.
But then the golden gem at the conclusion:
Don't get hung up on the basic
traffic numbers. The true power of web analytics comes into play when
you begin doing A/B testing, multivariate testing, visitor segmentation,
search engine marketing performance tracking and tuning, search engine
Web analytics can be used in a variety of different ways.
TACTICAL: Daily/weekly dips & spikes pique our
interest because it allows us to see the direct effectiveness at driving
traffic through marketing campaigns like email marketing, blogging, and
social media activities
STRATEGIC: We also use the web analytics tools to
understand the effectiveness of the overall marketing campaign and
strategy over time. After all, 100,000 visitors per month would mean
nothing if you never received a contact form submission.
CONVERSIONS: It’s all about the leads and
understanding how the marketing mix is leading to more of them. The web
analytics is our only way of truly understanding how it all
Bistro 9 is a neighborhood restaurant specializing in modern Italian
and contemporary American cuisine. Since October 2009, Bistro 9 has
been delighting guests with an unparalleled experience at an affordable
price. Our friendly service, inviting decor, and convenient location
make Bistro 9 a wonderful place to enjoy a delicious meal in the
company of friends.
Cool service for those looking to grow their twitter following called twiends . You
can also match up your following and followers lists with this
application. You can batch process or select actions on followers one
at a time. The whole program is run on a credit basis. Check it out at
If you are a business owner, you're probably marketing yourself
somehow. Whether it be through direct mail, Yellow Pages, or the
internet you have to be out there to be found. But which method is
giving you the greatest return on investment? Are you measuring the
number of phone calls you are receiving from those marketing sources
and comparing them to each other? It's quite likely that you aren't
measuring ANY phone calls as this is a burgeoning technology that few
business owners are using. This is shocking considering how inexpensive
Voice Marketer is the tool we use to give keen insight into this
important measure of success. It's powered by Ifbyphone. Check out
Ifbyphone's YouTube video, which does a pretty good job of explaining
Nikki has extensive experience in front of the camera and on the runway.
Beyond beauty, Nikki's dynamic yet genuine personality leads
her to represent clients in the public arena as well as in print. Nikki
has a comprehensive knowledge of health promotion and wellness due to
previous endeavors and education.
Nikki lives in Atlanta, GA. She is a mother of two, a model, personal
trainer, and an accomplished athlete. Nikki is the wife of my very
good friend Mike Lasini who helped fund our business when we
It's official. WSI is still #1 , 10 years running.
Entrepreneur Magazine, an industry leading publication in the
franchising industry, recently released its 2010 Franchise 500 listing.
For the 10th year in a row, WSI, the world's leading Internet marketing
franchise, earns a place in Entrepreneur Magazine's Franchise 500
listing, claiming the #1 spot in the category of Internet Services.
Also, WSI was ranked #13 in the Top Home Based Franchises and #49 in
America's Top Global Franchises. The January 2010 issue of Entrepreneur
Magazine also lists WSI in the 56th spot in the overall 500 listing.
Read the press release: http://www.pr.com/press-release/202564
WSI Pro Marketing is very proud to be part of such a successful
business franchise. It's the collective shared strength and knowledge of
our network that makes it possible to stay on top of emerging digital
marketing trends and to be at the forefront of the latest internet
marketing techniques. We're looking forward to a banner 2010, one which
strengthens the partnerships we have with our clients and continues to
improve the success of their busnesses.