One of the things we've learned about blogging, syndicating blog posts, and WSI eFusion in general is that having punctuation in URLs other than dashes and underscores is generally a bad idea.  Where does the punctuation come from?  The blog Title is the culprit. In blogging platforms like WordPress, URLs are automatically stripped of punctuation but in eFusion, the punctuation has to be edited out.  Fortunately, this is very easy to do in eFusion as you'll see in the video below:

Our long-time friends, Tidewater Custom Modular Homes of Carrollton Virginia, has just received an Internet facelift and a social media shot in the arm.  Last week WSI Pro Marketing relaunched http://tcmodularhomes.com on the WSI eFusion web business platform. The timing for new site couldn't have been better.

In the highly competitive Internet landscape, most businesses need a refreshed look and feel after about 2 years, along with a complete reassessment of how well business objectives are being met.  WSI launched TC Modular Homes' former site 2 years ago with its Business Edge platform, and while it performed extremely well, it was time to make some fundamental changes in conversion architecture and flow.  In essence, a redesign was necessary to make all the required changes.

Since eFusion is our preferred platform because of its power, marketing, and ease of use, it was a no-brainer upgrading our Modular Homes VA client to this technology.  In addition to a new look and feel, we implemented the following:

• Vastly improved Conversion Architecture
• Refreshed search engine optimization
• Enhanced lead marketing capabilities
• New blogging and social media optimization services
• Even the web analytics tracking code was updated with Google's new asynchronous script for an even clearer picture of web interaction

The client could be happier.  "I love it!" exclaimed TC Modular Homes VP Tammy Glover during the initial site review.  The changes have made an immediate impact.  Site traffic has already spiked and the Web leads have followed suit.

WSI Pro Marketing wishes our friends at TC Modular Homes continued success.

Imagine having access to a collaborative portal where everyone on your team, no matter where in the world they are, has access to the content, images, documents, ideas, notes and conversations each team member has on a particular subject.  That subject could be a project, a book, a brainstorming session, or even art.  How much would you be willing to pay for something like that?  What if I told you it was FREE?? 

Over the last 6 months or so, Google has been Alpha testing -- they couldn't even call it a Beta test -- Google Wave.  This tool is just to cool not to check out.  Up until now, you had to have a special invite from either Google or another Google Wave member to participate.  Well, no more.  Google recently upgraded Wave to Google Labs status and now anyone can join. 

Read more here:  http://googlewave.blogspot.com/2010/05/google-wave-available-for-everyone.html.

WSI Pro Marketing is pleased to announce the launch of Cabinet Refinishing by Kenneth C Lewis brand new site.  The internet marketing solution was developed on the WSI efusion platform.  KCL offers top line, elite cabinet refinishing and kitchen remodeling.

Cabinet Refinishing by Kenneth C Lewis - MA, RI - We love what we do and take tremendous pride in making the kitchens our customers dream about come to life.  We focus on every detail and no detail is too small.  Our cabinet refinishing has been described by many as the best they have ever seen.  Our two part lacquer is the best commercial grade lacquer on the market.  Every step of our entire process is driven to perfection.  Ken Lewis, the owner, is personally involved in all phases of every project.  Our crew follows the same values Ken founded the business on. If you want the highest customer service and customer satisfaction levels, contact us today.  We are eager to turn your vision into reality.

A colleague asked recently: 

"We need a solution to track which keywords (Organic or PPC) are generating phone calls. This service also needs to record phone calls and it needs to integrate into Google Analytics conversion tracking. What solutions have people used to track which keywords (Organic or PPC) generate the most phone calls?."

It seems like a tough question but it's not, really.

WSI Pro Marketing has about 40 client using telephone lead tracking to monitor organic phone leads, that is, telephone leads generated from the company website. It's an amazing service and honestly, it's something our clients truly understand amongst all the other reports and data they receive. You need to have at least a WSI Voice Marketer Gold account in order to connect to Google Analytics.  Tracking phone calls and standard phone call routing options are enough for most clients so we normally don't use the Gold plan; thus, most of our accounts are Silver.

One thing to be cautious of is that you will need a Google Analytics expert to set up filtering as the calls tracked  register as a visit and a bounce; thus, skewing visitor data if combined together. This is a good idea anyways becasue it allows segmentation of data points.  

For more information you can contact WSI Pro Marketing and a digital marketing consultant will be happy to explain the service and technology.

WSI Pro Marketing is pleased to announce the launch of its newest site, www.WalkinTub.com.  The website is proudly owned by DCE bathing Systems, Inc. out of Roanoke, Texas.  The client, who is the general manager of Tote® Systems International, another website we manage, came to us late last year with the former site, which was on a dated .asp platform.  His goal was simple:  make WalkinTub.com as successful as ToteSystems.com. 

We immediately got to work on the old site, optimizing each page for both on- and off-page factors.  Traffic rapidly grew and more than doubled in 3 months, but it was soon clear that the in spite of the increased traffic, conversions were suffering.  We then decided to move them over to our eFusion Web development platform.  eFusion provides us the ability to apply a highly customized web design to world class web software -- a marriage made in Heaven.

In addition to vastly improving the conversion architecure, we included phone call tracking and lead capture technologies which made it much easier to determine the effectiveness of the new internet marketing platform.  We also ramped up their social media presence by adding a Walk-In Tub blog and turbo charging its effectiveness with our Rapid Inclusion blog syndication process.

The results are impressive.  In just 9 days, the site has already generated 19 contact form inquires and 12 telephone leads.  That's a 9.5% conversion rate for every unique visitor.

WSI Pro Marketing is justifiably proud of this accomplishment, and we are determined to help DCE Bathing Systems, Inc. compete and win in a tough market with its much larger competitors.

The Fireplace Showcase, home of the area's largest fireplace and stove showroom, and umatched product selection, offers more than 20 years of experience in helping you select the right stove or insert for your home, whether its pellet, wood or gas burning. FPS offers many different models from a variety of high quality, cost competitive manufacturers  such as Quadra-Fire, Napoleon, Vermont Castings, Dutchwest and Monessen.  The new site is built using WSI eFusion online software solution technology.  Check it out now!

By purchasing this home fitness equipment–developed in collaboration with SHAPE’s editors–you’ve taken an important step toward getting your best body ever! Sculpted arms, flat abs, a firm butt–whatever you want you can achieve. It just takes commitment and the right tools. We recommend you do at least 30 minutes of cardio on most days, in addition to your strength training. It seems like a lot but you can break it up into short segments throughout the day; you don’t have to do it all at once. And when you’re sculpting, my advice: Just keep at it. You’ll see amazing results in no time.