Free White Papers from WSI

Social Media Marketing: Time is of the essence: Gaining and Maintaining a Competitive Advantage with Social Media

Download this white paper and learn: 

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• 2010 - New Ways to Get Found Online (4843 KB)

• 2010 - Social Media Marketing Whitepaper (534 KB)

LinkedIn: Getting Connected

Download this white paper and learn: 

• How to Build Credibility For Your Business
• Use LinkedIn for Lead Generation/Prospecting
• Communication w/ Your Target Market

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• LinkedIn Whitepaper (183 KB)

• LinkedIn Webinar Slides (1402 KB)

Online Brand Reputation - Leveraging Social Chatter: Monitoring and Management - A Wakeup Call

Download this white paper and learn: 

• How social networking sites and consumer-generated content has dramatically altered the online marketing and advertising landscape.
• How to use networking sites and internet listening tools to manage your company brand

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• Brand Reputation Management Whitepaper (266 KB)

• Brand Reputation Management Slides (2699 KB)

Email Marketing: Still the Powerful Engagement Tool That Turns Marketing Dollars into Highest ROI

Download this white paper and learn: 

• Why email marketing is so effective
• How to use email marketing to retain your customers
• Some "steriods" you can give your email campaigns
• How to start using "social media email marketing"

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• E-mail Marketing Whitepaper (10 KB)

• E-mail Marketing Webinar Slides (2016 KB)

Pay Per Click Advertising: Don't Leave Your Money On The Table. Your Guide To Paid Search

Download this white paper and learn: 

• Levarage your marketing dollar
• Immediatly increase your ROI
• Generate more prospects and close more deals

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• Paid Search (PPC) Advertising Whitepaper (1730 KB)

• Paid Search (PPC) Advertising Webinar Slides (3356 KB)

Conversion Architecture: Improve Your Online Performance While Reducing Spend

This whitepaper will teach you how small changes to your Internet marketing campaigns, such as your pay-per-click ads, landing pages, website pages and email templates, can make a significant difference in your conversion results.

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• Conversion Architecture Whitepaper (382 KB)

• Conversion Architecture Webinar Slides (7839 KB)