Main Features of the WSI eFusion Technology - Web Solutions

Main Features of Web Hosting & Content Management

• Use InContext Editing to edit your web pages on the fly
• Use FTP to manage your website just like you would with any other web hosting
• Integrated customer database that grows as customers inquire or interact with your website
• Make any type of content secure
• Share and syndicate any type of content using RSS
• Build communities using forums, blogs and collect customer comments on any type of content
• SEO integration into Google, Yahoo and Bing
• Sophisticated ready-to-go reporting, no need to add any code to your web pages

Publish any type of Content

• Announcements, FAQs, Literature
• Set Release and Expiry dates on your content
• Make any type of content secure
• Share and syndicate any type of content using RSS
• Create micro-communities by allowing customers to comment on any type of content
• Create your own type of searchable content using Web Apps (All-in-One solution only)
• Create re-usable content snippets which you can use anywhere

Integrated Customer Database

• Grow your customer databased every time your customers inquire or interact with your website
• Keep a history of all past customer inquiries
• Allow customers to view their past inquiries via secure "member only" areas
• Allow customers to keep their details updated via secure "member only" areas
• View on a per customer basis details on every action they've taken on your site
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Manage your Website and Web Pages

• Use InContext Editing to edit your website on the fly
• Use a Microsoft Word like WYSIWYG editor to edit web pages
• Use Module Manager to add business functionality without any programming
• Make web pages secure
• Archiving & Rollback for every web page and template
• Automatically creates a working copy of web page until you publish
• Apply content approval rules to any web page or template
• Use templates to create a consistent look and feel
• Use FTP to upload and download web pages
• Work directly inside Dreamweaver using our Triangle plug-in

RSS

• Create an unlimited number of RSS channels
• Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
• Set update frequency of your RSS channels
• Reports on RSS usage and items selected from within a feed

Secure "Member Only" Areas

• Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
• Manage your customers' access to any secure area
• Set expiry date for customer access to any secure area
• Easily email login details to every customer in a secure area
• Report on customer logins to each secure area

Website Reporting

• Comprehensive reporting without having to add a single line of code to your web pages
• Geo-location reporting. See a map of the world world.
• Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
• Detailed reporting on every type of content
• Search engine reporting, e.g. search phrases, when your site has been indexed and more
• Sophisticated customer reporting framework.
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Web Form Builder

• Build customer inquiry web forms without any programming
• Add any number of custom fields to your web form to suit your business
• Automatically captures and populates every inquiry in your customer database
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Allow customers to upload files within web forms
• Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
• Allow refer-a-friend functionality within web forms
• Add Image Verification to web forms to stop spam submissions by bots
• Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
• Automatically subscribe customer to a Secure Zone upon submission of a web form
• Easily add web form to any web page hosted at GB or elsewhere
• Customize the landing page customers see after submitting an inquiry
• Customize auto responder email sent to customers after they make an inquiry

Build Communities with Forums

• Create any number of forums
• Set moderation level on new customer posts
• Customers can subscribe to any thread and be notified when new posts are added
• Make any forum secure
• Set release and expiry date on your forms
• Reporting on forum usage
• Easy to use administrative interface for managing threads and posts
• Limitless customizability of forums

Amplify your voice with a Blog

• Full blogging platform
• Customers can leave comments on any blog post
• Approve all incoming trackbacks
• Trackbacks to any other blog
• Permalink
• Set release dates for blog entries
• Tagging and Tag cloud module
• Blog calendar module
• Recent blog post module
• Blog post by month module
• Report on blog post readership
• Integrated RSS channel for each blog
• Make your blog secure
• Limitless customizability of blogs
• Ability to import WordPress or TypePad blog

Photo Galleries

• Create any number of photo galleries
• Easily add a photo gallery to any web page
• Add a description to any photo
• Customize layout and appearance of photo galleries

Ad Rotators

• Create any number of ad rotators
• Rotate images, HTML snippets or Flash objects
• Report on number of impressions, click-thrus for any period

Meta Data

• Built-in meta data framework
• Create your own meta data tags and easily add them to any web page

Main Features of Email Marketing

• Choose over 200+ design templates
• One-off and loyalty based campaigns
• For the first time go beyond open rates and bounces reporting and see what actions customer take
• Integrated customer database that grows as customers subscribe or interact with your website
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• Systems to increase email deliverability and reducing spam

Email Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database
• Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated Customer Database

• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Lists

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

• Track Open Rate of HTML emails
• Track Links clicked and most popular links (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an inquiry and so forth (All-in-One solution only)
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Live Feed
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification

Main Features of Lead Management

• Build any number of customer inquiry web form without any programming
• Easily add your web forms to a web page hosted at Online Business Console or any other hosting company
• Use customizable business workflows to setup notifications via email or SMS when customers inquire
• Use the Customer Report Generator to dice and slice your customer database

Integrated Customer Database

• Grow your customer databased every time your customers inquire or interact with your website
• Keep a history of all past customer inquiries
• Allow customers to view their past inquiries via secure "member only" areas (All-in-One solution only)
• Allow customers to keep their details updated via secure "member only" areas (All-in-One solution only)
• View on a per customer basis details on every action they've taken on your site
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Web Form Builder

• Build customer inquiry web forms without any programming
• Add any number of custom fields to your web form to suit your business
• Automatically captures and populates every inquiry in your customer database
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Allow customers to upload files within web forms
• Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
• Allow refer-a-friend functionality within web forms
• Add Image Verification to web forms to stop spam submissions by bots
• Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
• Automatically subscribe customer to a Secure Zone upon submission of a web form
• Easily add web form to any web page hosted at GB or elsewhere
• Customize the landing page customers see after submitting an inquiry
• Customize auto responder email sent to customers after they make an inquiry

Lead Management Reporting

• Sophisticated customer reporting framework.
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Web Apps

• A framework to create any type of content, e.g. job listings, real-estate listing, a car Catalog etc using a point-n-click approach
• Create any number of web apps (web applications)
• Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
• Allow customers to search within any web app on your site. The system will generate a search form that matches the schema of your web app.
• Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do.
• Make any web app item secure
• Easily share and syndicate any web app items using RSS
• Allow customers to submit comments on any web app item
• Report on web apps and drill down to see item usage
• For faster management use Import feature to manage your entire web app Catalog of items from a single Excel file

Bookings

• Allow customers to book into events
• Automatically manage capacity
• Use inbuilt follow-ups framework to remind attendees of upcoming events
• Collect payments with bookings
• Customize the landing page customers see after booking
• Customize auto responder email sent to customers after they make a booking
• Sophisticated customer report generator to allow to generate and save booking-related reports

POP Email

• POP3 email. Use with Outlook, Thunderbird or any other popular email program
• Web mail interface
• Unlimited Aliases for each mailbox
• Catch-all address
• Out of Office Auto Responder
• Mail Forwarding

SEO

• Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
• Search engine feed also includes every Catalogs and products (eCommerce only)
• Search Engine Friendly URLs. Catalog and product names used in URLs to maximize search engine friendliness (eCommerce only)

Accessibility

• Web-based Admin
• FTP
• Import / Export options
• Work directly inside Dreamweaver using our Triangle plug-in
• Extensive Web Services framework

Administrative Tools

• Easily add and manage Users and Roles
• Customize granular permission levels for a role
• Create your corporate taxonomy and assign content to various categories for easier publishing
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Business Workflow Engine

• Create and Build Business Workflows to automate follow-up
• Create single or multi-step workflows
• Be notified via Email or SMS
• Set SLA's (Service Level Agreements)
• Set duration and reminders for every step of the workflow
• Set escalation rules
• Setup 3rd party notifications to notify customers as you internally progress through a workflow
• Apply workflows to customer inquiries, orders, bookings as well as for content approval