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Main Features of the WSI eFusion Technology - Web Solutions

The WSI eFusion Online Business Console All-in-One solution is made up of many stable and continuously improved modules that meet the requirements of most businesses.  

WSI eFusion Platform Features

Main Features of Web Hosting & Content Management

  • Use InContext Editing to edit your web pages on the fly
  • Use FTP to manage your website just like you would with any other web hosting
  • Integrated customer database that grows as customers inquire or interact with your website
  • Make any type of content secure
  • Share and syndicate any type of content using RSS
  • Build communities using forums, blogs and collect customer comments on any type of content
  • SEO integration into Google, Yahoo and Bing
  • Sophisticated ready-to-go reporting, no need to add any code to your web pages

Publish any type of Content

  • Announcements, FAQs, Literature
  • Set Release and Expiry dates on your content
  • Make any type of content secure
  • Share and syndicate any type of content using RSS
  • Create micro-communities by allowing customers to comment on any type of content
  • Create your own type of searchable content using Web Apps (All-in-One solution only)
  • Create re-usable content snippets which you can use anywhere

Integrated Customer Database

  • Grow your customer databased every time your customers inquire or interact with your website
  • Keep a history of all past customer inquiries
  • Allow customers to view their past inquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

Manage your Website and Web Pages

  • Use InContext Editing to edit your website on the fly
  • Use a Microsoft Word like WYSIWYG editor to edit web pages
  • Use Module Manager to add business functionality without any programming
  • Make web pages secure
  • Archiving & Rollback for every web page and template
  • Automatically creates a working copy of web page until you publish
  • Apply content approval rules to any web page or template
  • Use templates to create a consistent look and feel
  • Use FTP to upload and download web pages
  • Work directly inside Dreamweaver using our Triangle plug-in

RSS

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
  • Set update frequency of your RSS channels
  • Reports on RSS usage and items selected from within a feed

Secure "Member Only" Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
  • Manage your customers' access to any secure area
  • Set expiry date for customer access to any secure area
  • Easily email login details to every customer in a secure area
  • Report on customer logins to each secure area

Website Reporting

  • Comprehensive reporting without having to add a single line of code to your web pages
  • Geo-location reporting. See a map of the world world.
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Sophisticated customer reporting framework.
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Web Form Builder

  • Build customer inquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every inquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
  • Allow refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web form to any web page hosted at GB or elsewhere
  • Customize the landing page customers see after submitting an inquiry
  • Customize auto responder email sent to customers after they make an inquiry

Build Communities with Forums

  • Create any number of forums
  • Set moderation level on new customer posts
  • Customers can subscribe to any thread and be notified when new posts are added
  • Make any forum secure
  • Set release and expiry date on your forms
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts
  • Limitless customizability of forums

Amplify your voice with a Blog

  • Full blogging platform
  • Customers can leave comments on any blog post
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalink
  • Set release dates for blog entries
  • Tagging and Tag cloud module
  • Blog calendar module
  • Recent blog post module
  • Blog post by month module
  • Report on blog post readership
  • Integrated RSS channel for each blog
  • Make your blog secure
  • Limitless customizability of blogs
  • Ability to import WordPress or TypePad blog

Photo Galleries

  • Create any number of photo galleries
  • Easily add a photo gallery to any web page
  • Add a description to any photo
  • Customize layout and appearance of photo galleries

Ad Rotators

  • Create any number of ad rotators
  • Rotate images, HTML snippets or Flash objects
  • Report on number of impressions, click-thrus for any period

Meta Data

  • Built-in meta data framework
  • Create your own meta data tags and easily add them to any web page

Email Marketing Features

Main Features of Email Marketing

  • Choose over 200+ design templates
  • One-off and loyalty based campaigns
  • For the first time go beyond open rates and bounces reporting and see what actions customer take
  • Integrated customer database that grows as customers subscribe or interact with your website
  • Use the Customer Report Generator to dice and slice your customer database for better targeting and results
  • Systems to increase email deliverability and reducing spam

Email Marketing

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated Customer Database

  • Grow your customer databased every time your customers subscribe or interact with your website
  • Centrally manage your customer's campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

Lists

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
  • Customize the landing page customers see after subscribing to your list
  • Customize auto responder email sent to new subscribers after they subscribe
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
  • For the first time track customer Actions e.g. customer made a purchase, customer made an inquiry and so forth (All-in-One solution only)
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Live Feed
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification

Lead Management Features

Main Features of Lead Management

  • Build any number of customer inquiry web form without any programming
  • Easily add your web forms to a web page hosted at Online Business Console or any other hosting company
  • Use customizable business workflows to setup notifications via email or SMS when customers inquire
  • Use the Customer Report Generator to dice and slice your customer database

Integrated Customer Database

  • Grow your customer databased every time your customers inquire or interact with your website
  • Keep a history of all past customer inquiries
  • Allow customers to view their past inquiries via secure "member only" areas (All-in-One solution only)
  • Allow customers to keep their details updated via secure "member only" areas (All-in-One solution only)
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

Web Form Builder

  • Build customer inquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every inquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
  • Allow refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web form to any web page hosted at GB or elsewhere
  • Customize the landing page customers see after submitting an inquiry
  • Customize auto responder email sent to customers after they make an inquiry

Lead Management Reporting

  • Sophisticated customer reporting framework.
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Features Exclusive to All-in-One Solution

Web Apps

  • A framework to create any type of content, e.g. job listings, real-estate listing, a car Catalog etc using a point-n-click approach
  • Create any number of web apps (web applications)
  • Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
  • Allow customers to search within any web app on your site. The system will generate a search form that matches the schema of your web app.
  • Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do.
  • Make any web app item secure
  • Easily share and syndicate any web app items using RSS
  • Allow customers to submit comments on any web app item
  • Report on web apps and drill down to see item usage
  • For faster management use Import feature to manage your entire web app Catalog of items from a single Excel file

Bookings

  • Allow customers to book into events
  • Automatically manage capacity
  • Use inbuilt follow-ups framework to remind attendees of upcoming events
  • Collect payments with bookings
  • Customize the landing page customers see after booking
  • Customize auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

POP Email

  • POP3 email. Use with Outlook, Thunderbird or any other popular email program
  • Web mail interface
  • Unlimited Aliases for each mailbox
  • Catch-all address
  • Out of Office Auto Responder
  • Mail Forwarding

Other Features

SEO

  • Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every Catalogs and products (eCommerce only)
  • Search Engine Friendly URLs. Catalog and product names used in URLs to maximize search engine friendliness (eCommerce only)

Accessibility

  • Web-based Admin
  • FTP
  • Import / Export options
  • Work directly inside Dreamweaver using our Triangle plug-in
  • Extensive Web Services framework

Administrative Tools

  • Easily add and manage Users and Roles
  • Customize granular permission levels for a role
  • Create your corporate taxonomy and assign content to various categories for easier publishing
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

Business Workflow Engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set SLA's (Service Level Agreements)
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer inquiries, orders, bookings as well as for content approval