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WSI Pro Marketing Blog
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21-Apr-2011 06:56 AM Darren Posts: 175 | With today's high-speed internet, people have gotten accustomed to websites
loading at a pretty fast pace. The maximum time people are willing to wait is
just a matter of seconds, before getting frustrated and giving up.
Don't
get left behind! Use the Website
Speed Check tool to figure out just how long it takes your site to load.
With this information, you may want to change your website or even change the
host.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
19-Apr-2011 06:43 AM Darren Posts: 175 | Keywords are crucial when it comes to search engine rankings. Use the Free Meta
Keywords Tool to determine and analyze the meta keywords of your
competitors. Just enter the web page you want to check and it will display the
site's meta description, keywords and more.
Get a leg up on your
competition by using this free, valuable tool now!
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
14-Apr-2011 06:40 AM Darren Posts: 175 | A site's header is pretty much the first thing a browser or search engine's bot
sees when visiting a site, and as such, it's an important thing to get right.
Use the HTTP Header
Viewer to make sure you've done so.
The tool's easy enough to
use. Give it a URL, and it'll show you the exact HTTP headers that are on
display. This should then allow you to monitor any redirects and check that
everything's in working order.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
12-Apr-2011 06:33 AM Darren Posts: 175 | It can be bad for a site to get links from domains hosted in the same Class C IP
range.
That's where this free and easy to use tool comes in handy. Just
plug in two URLs and the Class C Checker
tool will determine whether the sites are similar enough to perhaps
cause search engines to become suspicious.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
07-Apr-2011 09:08 AM Darren Posts: 175 | Meta tags aren't too difficult to whip up, but doing it by hand wastes time and
introduces the possibility of human error. Consider letting the Meta Tags
Generator manage this task for you, instead.
The Meta Tags
Generator isn't hard to use. There are just title, description, abstract, and
keyword fields to fill out, along with a few options related to robots, ratings,
distribution, and language. Then you can click the "Create Meta Tags" button and
go about your business.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
05-Apr-2011 07:03 AM Darren Posts: 175 | Robots.txt files can act as useful tools, telling search engines' bots
what parts of a site to ignore. Incorrectly written files don't do much
good, though, and that's where the Robots.txt Syntax
Checker comes in handy.
This tool just makes sure that whatever
process or person created a given site's robots.txt files didn't goof them up.
Feed it a URL, and it'll either try to point out possible errors or give the
site a clean bill of health.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
31-Mar-2011 08:20 AM Darren Posts: 175 | Few companies are in a better position than Google to weigh in on search trends.
Be sure to take full advantage of the Google
AdWords Keyword Tool when trying to come up with new keywords, then.
The tool's easy enough to operate. Just supply it with some sample terms
or a website's URL, and it'll provide a list of related concepts. Then - and
this is the important part - it'll also show how much competition for the terms
exists, as well as estimates about local and global monthly searches.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
24-Mar-2011 11:03 AM Darren Posts: 175 | Combining lists of keywords as part of a PPC campaign (or for any other reason)
isn't difficult, but it can be both time-consuming and mind-numbing. So if
you've got two long lists, consider using the Combine Words tool to
help.
Just input all the terms, pick "standard output" or another option
(which can bring quotation marks or brackets into the equation), and click the
"process" button. Then you'll get a list of all the possibilities, and whether
you use it as is or take a few minutes to weed out some undesirable combos,
you're sure to have saved a lot of time.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
22-Mar-2011 10:45 AM Darren Posts: 175 | Brainstorming keywords is not a fun way to spend an afternoon. Or even 15
minutes, for that matter. So if you're interested in a potentially easier way of
coming up with key terms, consider using the Keyword
Suggestions Tool.
This tool takes a keyword of your choosing and
spits back several related ones. Then - and this is where it gets more
interesting - you can click on the new terms to make the tool do its thing again
and again, resulting in a sort of branching tree of related keywords.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
17-Mar-2011 06:46 AM Darren Posts: 175 | At the most basic level, search engines try to find results that are useful to
real people, and for that reason, social signals are starting to carry more and
more weight. So to see if people using social networks like your sites, consider
using the Social
Networks Backlink Checker.
The Social Networks Backlink
Checker takes a URL and tries to determine how many incoming links it's received
from Facebook, LinkedIn, Twitter, StumbleUpon and more. Then you can
gauge whether you need to increase your social media marketing efforts.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
15-Mar-2011 07:01 AM Darren Posts: 175 | From the time little kids want their artwork put on the refrigerator - to when
business people decorate their offices with awards and certificates, people like
to spotlight their achievements. Backlink
Analyzer will let you do that in terms of connections.
Just feed
this tool a URL, and it'll attempt to determine the number of backlinks the
site's received. Then, it will highlight up to 100 of the most valuable URLs
that link to the site, letting you see your accomplishments.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
10-Mar-2011 07:11 AM Darren Posts: 175 | A site's links are critical in every way; they determine how many users arrive
at, navigate, and leave a site. So if you're interested in seeing how many (and
what sort of) links your site's collected, consider putting the Links Checker tool
to work.
Just enter a URL and this tool will return a list of internal,
external, and image links for you to view. Also, as a sort of added bonus, it'll
allow you to actually click through and see what's on the other side.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
08-Mar-2011 06:10 AM Darren Posts: 175 | Every now and then, everyone can use new eyes on a project. So consider using
the Site Spider Viewer when it comes
time to check your website for certain details.
The Site
Spider Viewer takes a URL and strips out all the decorative stuff. It'll
present you with the page's title, text, word count, HTML source code and more.
This can prove useful if you need a fresh perspective!
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
03-Mar-2011 06:34 AM Darren Posts: 175 | When a site appears to be slow or down, sometimes it means something disastrous
has happened. Or sometimes it just means your personal computer or connection's
a little wonky. Investigate which is the case with the Ping Test Tool.
This tool
accepts up to ten URLs, and then checks whether they're online at all. If so,
it'll also share the ping speed in milliseconds, which can be useful info. Now
you'll know whether to wake the IT department at 3 AM or just check the plugs
running into your computer.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
01-Mar-2011 06:05 AM Darren Posts: 175 | Have you ever seen a news article or novel that, due to being difficult to read,
made you want to run the other way? To make sure your site isn't having the same
effect on visitors, consider passing it through the Readability
Test.
This tool takes a URL and (at its most basic level) sees
how frequently you're using long words. Then it'll pop out several scores to
indicate whether you should bring the level of discussion in the direction of
"The Cat in the Hat" so as not to lose people.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
24-Feb-2011 07:33 AM Darren Posts: 175 | Tired of testing your site's ranking with just one keyword or search engine at a
time? Keyword Envy addresses that issue in a
significant way, helping users find out how well they're doing much more
efficiently.
This tool measures a URL against up to five different
search terms at a time, and also - if you take half a moment to check the boxes
- will check it on Google Canada, Google UK, Yahoo, Bing, and Ask in addition to
plain old Google.com.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
22-Feb-2011 07:49 AM Darren Posts: 175 | Although this observation only stems from watching television shows and movies,
we'd imagine that associating with known criminals won't help anyone in the real
world. And associating with penalized websites won't help you online. So
consider using the Text Link Checker
Tool to scope things out.
This tool takes a URL and scans the
links found on the page, searching for questionable anchor text. It also
examines link density. Then the tool points out if a link may represent a
problem.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
17-Feb-2011 06:47 AM Darren Posts: 175 | With certain types of people, multifunction tools are quite popular. Why carry
around a flashlight and a pocketknife, for example, if you can have a
flashlight/pocketknife/ compass/lighter? The SEO Analysis Tool
serves a similar function.
This tool doesn't just analyze one or two
aspects of a site. Instead, give it a URL, and it'll deliver a report with
sections covering HTTP headers, meta tags, keywords, and anchor tags (among
other things). So it may be able to replace more than one other aid you've been
using.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
15-Feb-2011 06:52 AM Darren Posts: 175 | There are lots of tools that can tell you whether or not a domain name is
available; domain name registrars don't make money unless people actually buy
sites, after all. But many tools can be a little clumsy, and Psychic Whois aims to address that
problem.
Psychic Whois is reminiscent of Google Instant. Just
begin to type a domain name, and it'll provide auto-completed suggestions along
with their status (registered or available). Everything's color-coded, too,
making it even easier to learn more about domain names at a glance.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
01-Feb-2011 06:18 AM Darren Posts: 175 | There are lots of different tools out there, and you're sure to be able to find
some that, between them, could provide info about backlinks, indexed sites, and
Google PageRank. But the Link Popularity
tool performs a somewhat rare feat by providing all that info on its
own.
Just plug in a URL, and you'll be able to see all sorts of data
from Alexa, Compete, and a few different block lists. Plus there's a link to the
Wayback Machine, along with a Google/MSN/Yahoo/Ask split of backlinks.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
27-Jan-2011 06:56 AM Darren Posts: 175 | When it comes to websites, age can sometimes be an advantage, with websites that
have been around for a while and proven their worth getting an edge in search
rankings. So consider using the Domain Age Tool to research
that factor when investigating a site or looking up rivals.
The tool's
quite simple to use. Just plug in a URL (or several at a time), click the
"submit" button, and you should get back a page showing the site's exact age in
months and years.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
25-Jan-2011 08:40 AM Darren Posts: 175 | More than a few validators and validation services exist out there, and without
wasting a lot of time, it's hard to say which one's better (or even different)
than the next. The WDG HTML Validator
is open about the ways in which it takes a different approach.
This tool
starts by giving warnings for valid but dangerous HTML and undefined references.
It also uses a "special SGML declaration" when a document refers to a custom
DTD. This could translate to increased usability and better end
results.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
20-Jan-2011 09:01 AM Darren Posts: 175 | Understanding site usage patterns is critical to online success, and a log file
analysis program is a good way to get an idea of said patterns. The program
needn't be expensive, either, as there's a free option called the
Webalizer.
The Webalizer is supposed to be
fast, and it produces reports in HTML format so that they can be viewed in a Web
browser. IPv4 and IPv6 addresses are all supported, and the tool can also handle
lots of languages in the event a site serves non-English speaking
audiences.
http://www.mrunix.net/webalizer/
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
18-Jan-2011 07:37 AM Darren Posts: 175 | Without getting into the specifics, let's face it: there's some stuff on your
site - perhaps a script or image - that you'd rather not have a search engine
focus on. The Robots.txt File
Generator can come to your aid if that's the case.
This
tool lets users pick which robots they'd like to either allow in or keep out,
with options ranging from the Googlebot to the MSNbot to Teoma. Then, after the
user specifies some files or directories, it'll spit out a robots.txt file.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
13-Jan-2011 08:02 AM Darren Posts: 175 | The average site owner needs as many statistics as he or she can get; the whole
"knowledge is power" chestnut definitely still applies. Fortunately, it's
possible to get lots and lots of data for free with the log file analyzer known
as AWStats.
This tool promises to show users upwards of
a dozen different tidbits, ranging from the duration of visits to what qualifies
as rush hour to how people find a site. Plus, it supports many other features if
you feel like using plug-ins and delving a little deeper.
http://awstats.sourceforge.net/
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
11-Jan-2011 09:10 AM Darren Posts: 175 | Ensure that you're emphasizing every available keyword! It's generally easy
enough to pick two or three of the most important phrases out of a chunk of
text, but the major search engines go far beyond that.
So give the Yahoo! Keyword Phrase Term
Extraction tool a shot. Using the Yahoo Search API, it will find
loads of keywords within a piece of writing; this is especially handy when it's
a long piece, or when it involves a subject with which you're not familiar.
Follow the tool's recommendations, and go about your business of reaching search
engine success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
06-Jan-2011 07:24 AM Darren Posts: 175 | See your content the way the search engines do! Spiders don't operate like
normal users, and yet you've got to take their perspective into account. The Spider
Simulator will help you do exactly that.
Just enter the URL
in which you're interested, and the Spider Simulator will return "spidered" page
titles, text, meta descriptions, meta keywords, internal links, and external
links. Use this information to your advantage and gain new insight into
how the search engines work.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
04-Jan-2011 07:14 AM Darren Posts: 175 | Whether the subject is life or online campaigns, adopting a different
perspective on things can prove valuable. In terms of online campaigns, adopting
a search engine spider's perspective can be especially fruitful. And so the Spider Viewer
tool is a handy thing to know about.
Just enter a URL, and
the Spider Viewer will list details relating to the page's title, description,
keywords, size, text, links, and HTML. Use this information to mold your
campaign and you should receive the search engines' favor.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
30-Dec-2010 07:48 AM Darren Posts: 175 | The concept of achieving search engine success is centered on the idea of
keywords. Choosing the right keywords can be a tricky matter, however, and
things are sure to fluctuate over time.
Fortunately, you can use the SEO Book Keyword Suggestion
Tool as a guide. After signing up for a free account (a process
that should take less than a minute), just input any keyword term or phrase, and
it'll generate a list of related suggestions, complete with monthly search
volume estimates connected to Google and Yahoo. Let these lead your
online campaign to victory.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
28-Dec-2010 06:57 AM Darren Posts: 175 | Ensure that your content is being seen in the right light! Or seen at all, as
the case may be - search engine spiders aren't your average user, and may get
lost while trying to crawl your site.
Use the Search Engine
Spider Simulator to prevent this from happening. Just enter your site's URL,
and the tool will show you everything through a spider's eyes. If your text,
links, meta keywords, and meta descriptions all display as they're supposed to,
consider yourself well on your way to search engine success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
23-Dec-2010 07:04 AM Darren Posts: 175 | Your web-site's registration process can often be a source of friction between
you and your users. Facebook recently released their Registration Tool to help
ease this friction by supplying a customizable registration form that can be
auto-completed by existing Facebook users.
Integrate Facebook's
latest tool into your WordPress site's registration process with the Facebook
Registration Plugin for WordPress. Simply download, activate, and
enter your Facebook App ID and Secret to use.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
21-Dec-2010 06:41 AM Darren Posts: 175 | A slow-loading site is a frustrating site. Would-be visitors won't stand for
delays. So to make your site more accessible, consider using Google's
Page Speed family of tools.
The Page Speed tools include both a
Firefox add-on and an Apache module, and they work by running a series of speed
tests on a site. Then they deliver performance recommendations. Follow
the tips, and you should see more visitors spend time exploring your
site.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
16-Dec-2010 07:44 AM Darren Posts: 175 | Search engines don't do much with JavaScript, and so for SEO purposes, you
should sometimes forget about it, as well. The NoScript
add-on for Firefox heads straight into "out of sight, out of mind"
territory.
Although you can change settings for different sites,
NoScript will turn off all sites' JavaScript by default. This may protect your
computer, and should also help you see things from a search engine's perspective
and strengthen your campaign.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
14-Dec-2010 08:07 AM Darren Posts: 175 | There's such a thing as information overload, and when running an online
campaign, it's best not to be bothered by it. The Niche Watch
Tool tries to provide SEO specialists with no more data than they
need.
Backlinks, indexed pages, keyword frequencies, and page ranks are
the things on which this Firefox add-on concentrates. Sometimes sticking to the
basics is a good approach, so considering simplifying your path to achieving
search engine success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
09-Dec-2010 08:59 AM Darren Posts: 175 | With a keen eye and a bunch of tally marks, it's possible to track keyword
frequency and placement. But you can make things quicker and easier with
the KGen Firefox add-on.
After installing
KGen, you'll be able to see how often words appear on a page,
and as a separate issue, their weight. This should clue you in to where your
pages are weak or how your competitors are succeeding. Adjust accordingly, and
you'll be able to strengthen your campaign.
https://addons.mozilla.org/en-US/firefox/addon/4788
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
07-Dec-2010 06:28 AM Darren Posts: 175 | It's vital that you optimize for the most popular keywords and phrases
within your industry. Determining these keywords can be tricky,
however, and guessing incorrectly can result in a lot of wasted effort.
Keyword
Playground lets you skirt that whole mess by simply typing one word
on which your site is focused; the tool then returns a list of keyword
suggestions and the number of searches that they're involved in each month. Now
you can know what's popular and act accordingly.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
03-Dec-2010 08:02 AM Darren Posts: 175 | Ensure that your content contains enough keywords! Having too many will turn off readers; having too few will hurt your search engine rankings. Achieve the right balance (with the right words) by using the Keyword Density Checker:
http://www.webconfs.com/keyword-density-checker.php
This tool provides a visual representation of the keywords on your site, with more common words showing up in larger fonts. The Keyword Density Checker also gives an exact count of how often words appear, and presents their density as a percentage. Use this information to guide your campaign to search engine success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
30-Nov-2010 06:03 PM Darren Posts: 175 | HTML errors are liable to make both search engines and end users unhappy. The
Mozilla extension known HTML Validator can help you identify,
and even fix, these problems.
After installation, highlighted code and a
combination of error and warning counters should lead you to questionable HTML.
From there, you can fix things yourself or try an automatic "clean up" button.
Either way, you'll increase your site's usability and search engine
success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
25-Nov-2010 11:33 AM Darren Posts: 175 | In terms of keywords, you never know what's out there - some ingredient to
search engine success could be just a permutation or two away. So it's important
to consider as many (realistic) possibilities as you can.
The Free Keyword Phrase
List Generator can help you do this. Follow the directions -this
generator is a little more involved than most - and you'll wind up with quite a
selection of key phrases. Pick carefully, and you'll optimize your
online campaign.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
23-Nov-2010 06:45 AM Darren Posts: 175 |
As you know, backlinks help prove how popular and/or important a site may be. A
backlink here, a backlink there . . . it all adds up. But different engines can
arrive at different numbers, and it's worth your while to be aware of every
separate sum.
This doesn't need to be as difficult as fluid dynamics,
however, and the Free
Backlink Checker can be a great help. Just enter a URL, and it'll
return backlink numbers from Yahoo, Yahoo Linkdomain, Google, and Altavista
(click through to see results). Use these to monitor your search engine
success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
18-Nov-2010 07:57 AM Darren Posts: 175 | Maintaining a proper code to text ratio is an important part of any online
strategy. And while this sounds like a difficult concept, the simple goal is to
keep that ratio high. The Code to Text Ratio tool will let you
know if you're on the right track.
Just enter any URL and this tool will
deliver relevant data. Adjust your page (if necessary), and try again - it's
easy enough that any number of tests won't wear you out. Get the code to text
ratio right, and you'll be on your way to search engine success.
http://www.seochat.com/seo-tools/code-to-text-ratio/
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
16-Nov-2010 08:00 AM Darren Posts: 175 | Server headers and HTTP status codes are a matter of particular importance in
ensuring that search engines see your content. But checking them can be a bit
tricky, so the Check Server
Headers tool is here to help.
Enter a URL, and the tool
will give you one of seven status codes. It will also - and this is important -
give you an interpretation of the code. With the issue straightened out, your
site will be able to succeed with search engines.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
11-Nov-2010 06:26 AM Darren Posts: 175 | Knowing how you're doing at a given point in time is nice; knowing how
you've done over a long period can be truly enlightening. And your
site's rank with Alexa is as good a statistic to track as any.
With that
in mind, consider using the Alexa Rank
Comparison tool. All you need to do is enter a domain name, and the
tool will show your site's daily reach (or rank - your choice) in illustrated
form. You can adjust the width, height, and time span of the graph, and thus
get whatever information you need to achieve search engine success.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
09-Nov-2010 07:30 AM Darren Posts: 175 | You've worked hard to perfect your site, and the ads Google places on it
shouldn't detract from that condition. After all, ads are as visible as anything
else on a page. So use the AdSense Preview
tool to see what sort of stuff might appear.
Just enter a
URL, select an AdSense ad format, and the tool will give its best guess of what
Google will serve up. Checking this out can be especially useful when you're
overhauling or updating a page; make sure everything is complementary and
you'll have a well-coordinated online campaign.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
04-Nov-2010 06:22 AM Darren Posts: 175 | When coming up with keywords, some people have a great vocabulary and have an
easy time coming up with a list. For others, assistance is needed when coming up
with keywords.
Google Sets is a tool which
allows you to list words, and it will predict other items in the set.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
02-Nov-2010 07:14 AM Darren Posts: 175 | For those who use Firefox, there are many add-ons which can help with SEO. One
of these tools is the SEO
Toolbar.
It will show PageRank, Alexa Ranks, and provide a
Search Engine view, along with other helpful features.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
28-Oct-2010 06:46 AM Darren Posts: 175 | When trying to conduct healthier SEO practices, it's vital to understand what
you need to improve upon.
PearAnalytics is a tool which
is easy to use, and provides fast results concerning important SEO factors.
Unlike most tools of the like, PearAnalytics provides solutions to improving
these factors.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
19-Oct-2010 08:13 AM Darren Posts: 175 | It might seem like an odd circumstance, however it's easy for your site to be
copied. For those who have higher traffic, the potential for a site to be stolen
increases.
Copyscape is a tool which allows
users to check the web for duplicate sites. It's easy to use and provides quick
results.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
14-Oct-2010 06:56 AM Darren Posts: 175 | Many SEO tools out there might have once been useful, but due to updates from
Google have decreased in usefulness.
SEO
Doctor is a free audit tool which is completely up-to-date. It has
a new scoring system to help with the latest algorithm tweak, along with being
compatible with Firefox 4.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
12-Oct-2010 06:48 AM Darren Posts: 175 | SEO analysis is the key to finding, solving, and preventing problems that keep
your site from obtaining visitors.
The Reaction Engine is an easy
to use analysis tool which provides many statistics to help boost the strength
of a site's SEO.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
07-Oct-2010 07:19 AM Darren Posts: 175 | The Scotia Systems SEO
Checker is a tool which provides a slew of statistics for a
website.
It's easy to use, only requiring you to input a site URL and a
search phrase. Once you input the information, the tool analyzes your site and
provides the following stats: SEOMoz rank, link strength, social
presence, and content stats.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
05-Oct-2010 06:19 AM Darren Posts: 175 | The complexity of a site's SEO is much grander in scope than most people assume.
There are all sorts of stats, and numbers to track in order to be successful.
SEORush provides a report which
provides many On Page and Off Page SEO statistics, providing users with a
better understanding of their website.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
30-Sep-2010 08:53 AM Darren Posts: 175 | Depending on the content of a website, there can be hundreds or even thousands
of links present. Keeping tabs on these links can provide a large time
investment.
Using a tool such as this Visual PageRank
Overlay can really help with keeping up with links. Simply input a
site url, and all the links present on the site will have their own PageRank
marker.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
30-Sep-2010 08:32 AM Darren Posts: 175 | Off the top of your head, try and think of the keywords and phrases you use most
often on your website(s). You might be able to think of one or two, but the
truth is there are many words that are important.
To track and analyze
these words and phrases, try using Google
Rankings. You can do this to find which words you use most, and how
you rank with these words.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
21-Sep-2010 07:31 AM Darren Posts: 175 | If you use one of the two main web browsers (Internet Explorer, Firefox) then
this SEMToolBar will help you
with compile data for your websites.
The toolbar pulls data from Google,
Bing, and Yahoo. The toolbar will list the SERP, and provide other vital
statistics concerning the website.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
16-Sep-2010 06:28 AM Darren Posts: 175 | Generating a sitemap for a website is a step many people can leave out upon
development.
XML-Sitemaps.com is a service
which allows people to create sitemaps simply, and quickly. There are only a few
parameters a user must set, and then the tool will churn out a sitemap to put on
a server.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
14-Sep-2010 08:10 AM Darren Posts: 175 | Every page that is parsed by a search engine, is judged based on a certain
algorithm. Staying ahead and ranking high, is all about making sure your
site is doing well with these factors.
SenSEO
is a Firefox add-on which grades web pages based on SEO criteria. It's easy to
use and provides efficient use while simply using the browser.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
09-Sep-2010 06:22 AM Darren Posts: 175 | Visibility on search engines is easy to measure, and can provide some insight
towards improving traffic.
This Backlink checker
tool will help you find out how your site needs to improve.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
08-Sep-2010 06:41 PM Darren Posts: 175 | Some of the most important information found within a website is in the header.
This information can many times be overlooked, because it rarely changes.
However, it's vital that your site's header have correct data. With this
Header Checker
tool, you can parse the data quickly and receive a lot of details
concerning the header.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
02-Sep-2010 08:52 AM Darren Posts: 175 | While you're trying to optimize your site for Google, Bing is a search service
you want to track as well. Not only is it the system used for Bing.com, but also
Yahoo is using the system.
With these two sites utilizing Bing, you
might want to try this Bing
Rank-Position Checker Tool.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
31-Aug-2010 06:42 AM Darren Posts: 175 | Imitation is the best form of flattery, however in the online world, imitation
can take away revenue from your site.
To check for sites who are copying
your web pages, use Copyscape. This tool will scan for
duplicates of your material.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
26-Aug-2010 08:17 AM Darren Posts: 175 | Much of the how a search engine crawls your site is based on information not
even provided by the site itself. Keeping a constant look at your server helps
to discover how a search engine views a website.
Use this Check Server
tool to find redirects, robot disallows, virtual IPs, and
blocklists.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
24-Aug-2010 07:49 AM Darren Posts: 175 | So much of the world wide web is for sale. Websites and links - all have
a value to them. So if you find yourself interested in purchasing links
or buying a specific URL, then do research.
Link Price
Calculator helps you to find the value of various links and site
URLs.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
19-Aug-2010 07:11 AM Darren Posts: 175 | A weak vocabulary can be a vital weakness when optimizing a site.
Keywords are a big piece of the puzzle, and if you're someone
who isn't good with words, it can hurt performance.
There are tools
which can provide related keywords, like goRank.
Simply submit a query, and the tool will check Google for top keywords related
to your search.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
12-Aug-2010 07:33 AM Darren Posts: 175 | Upon developing a keyword list for a website, it then falls on you to develop
content. When adding this content, keeping keywords in mind is of vital
importance.
You want the content on the site to reflect the keywords you
came up with, but you don't want to over-saturate the site either. To help
maintain this balance, try using this Keyword Density
Tool.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
10-Aug-2010 06:51 AM Darren Posts: 175 | One aspect of a website which many people tend to look over, is the
information stored in the header. This can put webmasters at a
disadvantage, as much of a site's important data is housed there.
To
help check for errors in your site's header, use this HTTP/HTTPS Header Check
Tool.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
05-Aug-2010 06:47 AM Darren Posts: 175 | If you own a site with many redirects pointing to it, then make sure
those redirects are SEO friendly. The reason for this is because people
query keywords differently and might trigger one of your site's redirects.
However, if the redirect isn't able to link on a results page, then you
lose a potential visit. To help combat this problem, try using this Search Engine Redirect
Checker.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
03-Aug-2010 07:43 AM Darren Posts: 175 | When search engines visit your site to find content to list on their pages, they
look for certain things.
To help you find what they're looking for, try
using this Spider Viewer
tool. This allows you to see a website through the eyes of a search
engine spider.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
29-Jul-2010 08:03 AM Darren Posts: 175 | When it comes to optimization for a site, many people think of SEO and image
optimization. Sometimes, the HTML aspect of a site can fall between the cracks.
This shouldn't happen, as the code is the lifeblood of a site.
With errors and non-optimized code, your site will be host to all sorts
of problems. To combat these errors, try using this HTML Optimization
Tool.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
27-Jul-2010 08:12 AM Darren Posts: 175 | It can be difficult to find out what's wrong with the SEO of a website. Allow
some help by using SEO
Doctor.
This Firefox add-on provides some tools so users
can diagnose and correct SEO problems on a website.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
22-Jul-2010 05:15 PM Darren Posts: 175 | With people using different search engines, it's vital that you compare and
analyze the differences in how you rank in various engines.
This Google/Yahoo
Comparison tool will provide you with interesting results when
querying keywords. Use them to your advantage.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
20-Jul-2010 06:55 AM Darren Posts: 175 | When people use a search engine, the information provided to them is gathered by
'spiders'.
These algorithms are generated by a search engine to help
index content and have it relayed.
If you'd like to see how these
spiders view your website, try this Spider
Simulator.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
15-Jul-2010 07:30 AM Darren Posts: 175 | One of the final steps in website creation which is often forgotten, is the
sitemap. This simple file can provide so many benefits to your
site, by way of SEO.
GSiteCrawler is a tool
which provides an easy option for generating a sitemap, and having it posted.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
13-Jul-2010 12:08 PM Darren Posts: 175 | If you're a Firefox user, then take advantage of the Seoquake plug-in.
This
add-on allows you to deal with SEO in a highly efficient manner. You can analyze
search results for a wide array of search engines.
There is a wide list
of parameters to take advantage of as well.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
08-Jul-2010 12:44 PM Darren Posts: 175 | When trying to improve the SEO of your website, a good tactic to implement is
checking out the competition.
You might be surprised to find out the
results, and you could learn what you need to do to improve.
SEODigger provides analysis, and
comparison for related search queries.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
01-Jul-2010 07:05 AM Darren Posts: 175 | When it comes to optimizing a website, many of the rules followed are easy to
keep up with. One of these rules being to optimize the images you use.
However, it can also be easy to slip up and forget alt and
title tags. To double check your image optimization, try using this Image SEO Tool.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
29-Jun-2010 07:20 AM Darren Posts: 175 | Many people don't realize that when they search Google, they're receiving
different data than people who live in other places around the country.
Different data centers are updated at different times, meaning
search results can change depending on where queries are pointing to.
To check results in the various data centers, use Google Datacenter
Search.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
24-Jun-2010 07:21 AM Darren Posts: 175 | Checking keywords for your website is of course very important. What people fail
to realize, is it's important to check keywords for a wide variety of
search engines.
With RankChecker.net, you can find how
a site ranks on Google, Yahoo, and Bing.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
22-Jun-2010 06:58 AM Darren Posts: 175 | When it comes to the search engines, it's good to know if you're website is
similar to others.
Similar Page Checker
is a useful tool that compares your site's content with other websites.
Just enter the URL's you are wanting to compare and it will give you
the similarity percentage.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
18-Jun-2010 10:16 AM Darren Posts: 175 | The Perfect Time to Try SSL Security!
Protect your organisation, give customers the confidence to do business with you online... and improve your bottom line!
Download the complimentary VeriSign Whitepaper
http://aj.600z.com/aj/88467/0/cc?z=1&b=88461&c=88458
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
18-Jun-2010 10:15 AM Darren Posts: 175 | There are so many aspects of SEO, it can be a daunting task to learn everything you need to know.
This SEO Dictionary is a good place to start. The list has just about any term you need to know when learning SEO. There are around 140 terms in all:
http://www.submitexpress.com/seodictionary.html
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
17-Jun-2010 07:31 AM Darren Posts: 175 | There are so many aspects of SEO, it can be a daunting task to learn everything
you need to know.
This SEO
Dictionary is a good place to start. The list has just about any
term you need to know when learning SEO. There are around 140
terms in all.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
15-Jun-2010 09:12 PM Darren Posts: 175 | Increase Sales and Customer Satisfaction with Live Chat
Just Released:
The Most Comprehensive Primary Research on Live Chat Technology 78% of shoppers whose average online transaction is more than $150 report that they find proactive chat invitations helpful.
Download the Free Report (pdf) Here:
http://aj.600z.com/aj/88412/0/cc?z=1&b=88410&c=88411 | | | Reply |
15-Jun-2010 09:11 PM Darren Posts: 175 | Getting your site noticed by search engines is a relatively easy process. You just have to know where to look, and what to do.
A good first step is to build a Sitemap, so search engines can crawl your site more easily. This Sitemap Builder tool provides a few options for downloading the XML file:
http://tools.lilengine.com/sitemap-builder.php
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
15-Jun-2010 09:09 PM Darren Posts: 175 | Learn Blogging's Longtail Approach to Search Strategy
Learn how a Long Tail Search Strategy Can:
- Improve your ROI.
- Increase search exposure.
- Uncover the searcher's intent.
Download this exclusive white paper now -
http://aj.600z.com/aj/88483/0/cc?z=1&b=88481&c=88482
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
15-Jun-2010 06:12 AM Darren Posts: 175 | Getting your site noticed by search engines is a relatively easy process. You
just have to know where to look, and what to do.
A good first step is to
build a Sitemap, so search engines can crawl your site more easily. This Sitemap
Builder tool provides a few options for downloading the XML file
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
10-Jun-2010 05:38 PM Darren Posts: 175 | In order to utilize SEO correctly, you have to know how search engines are
viewing your site.
Check out this Search Engine Spider
Simulator.
The tool will list a wide variety of terms, and
let you know how they are used on the web page.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
08-Jun-2010 11:11 AM Darren Posts: 175 | The technical aspects of your website are just as important as other SEO
functions.
To validate your server and check what visitors will see upon
entering, try using Server Header Check
Tool.
This will inspect HTTP and HTTPS headers, and provide
information about the web server and what it returns upon request.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
03-Jun-2010 11:07 AM Darren Posts: 175 | There are so many intricate parts of a site's SEO structure -
It's easy to make mistakes, or forget a certain tag.
To help rectify any
of these errors, try using SEO
Bugz. This tool will scan your site and provide a report showing
what was missed, or what is wrong with the SEO of your site.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
01-Jun-2010 09:15 AM Darren Posts: 175 | Efficient keyword management is the backbone of your site's SEO.
Finding a good keyword tool, or program, is about intuitiveness and the
functions provided.
Good Keywords
meshes functionality and ease of use, providing the user with a tool optimized
for keyword management.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
27-May-2010 06:58 AM Darren Posts: 175 | Simplicity is a key factor when looking for an SEO tool. SEORush provides a
comprehensive toolset that is free and easy to use.
Just type in your
URL or competitor's URL, and you'll get back important data including site info,
pagerank, and more.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
25-May-2010 10:02 AM Darren Posts: 175 | Optimizing your website is more than just knowing keywords or
phrases, it's learning how to combine phrases and really hit a specific
niche. Not only that, but also knowing what search engines you need the most
improvement with.
Using Going Up Optimizer you can
optimize sites for certain keywords, and do so for specific search engines.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
20-May-2010 07:35 AM Darren Posts: 175 | A good barometer to judge how both your website, and your competitors' websites
are doing is to check the amount of backlinks they've accrued.
BackLinks SEO Tool is a simple,
yet resourceful tool which shows the amount of backlinks a site has collected
for certain keywords.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
18-May-2010 07:02 AM Darren Posts: 175 | If you consider yourself a web expert, then you undoubtedly use a web-debugging
tool. The problem is, many times you have to pay for one or use a free one that
has trouble working.
Fiddler
solves both problems, and it has a solid reputation for working properly. You
will need the .NET framework to run the tool.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
13-May-2010 09:51 AM Darren Posts: 175 | For Google Chrome users, you have an advantage in SEO by having
a direct connection to Google.
To better utilize this connection, try
using SEO
Site Tools. This comprehensive toolset is directly from Google, and
integrates into Chrome. Check pagerank, backlinks, Alexa details, and other
important SEO factors.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
11-May-2010 07:13 AM Darren Posts: 175 | If you're having a problem with your ranking, and can't find the problem on your
own then get some help.
W3Optimizer is a free tool which
provides a long list of SEO factors, and grades them based on your site's data.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
06-May-2010 02:41 PM Darren Posts: 175 | It is important to continually monitor and evaluate your SERP rankings.
With SERP Analytics, you can enjoy
many tools which can help you to get your site where you want it to be in the
SERP rankings.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
04-May-2010 06:45 AM Darren Posts: 175 | Developing keywords and phrases for SEO can be a tough thing to do. If you're
not creative, or savvy enough to discover keyword niches on your own, then try
using Free Keyword Niche
Finder.
Simply input a single keyword, and hundreds
of combinations will be provided for you.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
29-Apr-2010 06:43 AM Darren Posts: 175 | Finding tools you can trust online can be a tricky scenario. Especially when
you're looking for something that's free.
SeoToolSet has free
tools available from a reputable SEO expert, Bruce Clay. Check keyword
density, research your competition, and more.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
27-Apr-2010 06:51 AM Darren Posts: 175 | Analyzing SEO has so many components attached to it that things can slip through
the cracks.
Using SEO Workers,
you can find all the important information relating to the SEO of your site. All
you have to do is input the URL, and a report is generated.
Darren Kincaid
Certified Digital Marketing Consultant
WSI Pro Marketing | | | Reply |
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